Posts Tagged ‘Holly Williams’

White’s Mercantile

March 31, 2015

We’re excited to announce the launch of White’s Mercantile. White’s Mercantile is a “general store for the modern-day tastemaker” as described by owner Holly Williams. It was a fun challenge to translate this well know, well curated shop online.

“Most of us are extremely busy these days and it’s hard to drive all over town to multiple places to get everything on your list. I wanted to create a store that has something for everyone and covers all of your gift needs in one shopping trip, with a few things thrown in for you, of course! This shop is named after my maternal grandparents. They had an amazing sense of style and appreciated good craftsmanship. I picked out everything my Granny would love for the kitchen section, and my Papaw would have appreciated the waxed cotton lunch bags from Peg & Awl instead of the paper ones he used everyday. They are always in the back of my mind when I’m buying. If only they were here to see it…” – Holly Williams

Client: Holly Williams