Made-to-Measure

Veronica Scott is the talented designer behind VEE, a collection of women’s clothing designed and produced in California. Her Spring 2012 line is made up of classic silhouettes paired with quirky prints in a dreamy color palette. That unique pairing was the inspiration behind the branding for VEE. For the logo, we paired a classic “V” typface with a hummingbird wing (hummingbirds are one of Veronica’s favorite things) and took a cue from her lovely prints while developing her color palette.