Veronica Scott is the talented designer behind VEE, a collection of women’s clothing designed and produced in California. Her Spring 2012 line is made up of classic silhouettes paired with quirky prints in a dreamy color palette. That unique pairing was the inspiration behind the branding for VEE. For the logo, we paired a classic “V” typface with a hummingbird wing (hummingbirds are one of Veronica’s favorite things) and took a cue from her lovely prints while developing her color palette.
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So, so lovely. Beautiful work!
Very very inspiring. The feather, while being one of her favorite things, also feels perfect for the collection. It is almost as light, delicate, and grounded as some of the clothing appears to be. So perfect, just love it!
So sweet and lovely!